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HEalth Care

WYP ESSENTIALS

WRITER/DESIGNER

Launched just as Covid hit in March, 2020., WYP Essentials quickly positioned its line of 72% isopropyl alcohol hand sanitizers as a necessity for both health and beauty.  Brought in as creative director for this entrepreneurial start up, I designed the brand look, from packaging to web and social ads,, built and launched the web site, and wrote all headlines and copy.  
 

Rozerem

RSA FILMS • DIRECTOR

Still regarded as one of the top pharma campaigns ever.  

As director, I established te look, feel abd characters that made the first commercial such a success,, and created and co-wrote the interactive campaign adaptation.
Over the following four years, I remained a deeply involved creative partner with Cramer Krasselt and Tekada. 

See the full range of work and its impact here.

LEVITRA

BBDO/NY • WRITER / DIRECTOR

One of the first BBDO Health DTC pitches, Levitra represented the agency's first genuine pharma effort.  The Living with ED campaign was a key part of showing the client the just how important their business was, and that the vaunted BBDO creative prowess could be just as effective for pharmaceuticals as it was for soda pop.

Yes. We won the business.  

HEalth Care for ALL

WRITER / DIRECTOR

Created in support of the Affordable Care Act, the spot went on to win numerous awards in both the healthcare and consumer space. 
 

Pacific Blue Cross "Metal Shop"
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PACIFIC BLUE CROSS

DIRECTOR

To sell supplementary health insurance in a country with nationalized health care, this campaign showed the absurdity of people purchasing insurance for material possessions and ignoring their own well-being. 


Canadian Campaign of the Year, 2015. 
 

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