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Creative Director • Copywriter • Director

Levitra

"Living With Ed" 

Unbranded • NFA

Writer/Director

"Living with ED" was an unbranded campaign I co-wrote for the BBDO Levitra pitch.  The agency funded production, and I shot 3 spots in one day. The objective was to show off the  agency's capabilities, demonstrate just how important their business was, and prove that  BBDO's creative prowess could be just as effective for pharmaceuticals as it was for soda pop. 

Yes. We won the business. 

No, they never ran the spots.  

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