AGENCY
EXPERIENCE
Recruited for new business prowess to build tech-focused creative group. Successfully pitched AOL, E*Trade, Office Depot, and Long John Silvers accounts worth $200 million in billings.
Expanded a single FedEx.com commercial into award-winning FedEx campaign under Gerry Graf.
Senior Vice President/Senior Creative DirectoR
Built a single assignment for Rolling Rock Beer into $250 million creative group responsible for 60% of agency billings and 75% of its awards. Expanded relationship with Labatt USA to five brands and $35 million in billings. Won $100 million GMC account. Drafted to save UPS account in review. Established agency-first media agnostic brand practice for Rolling Rock, creating broadcast, print, digital, promotions, and events (The Rolling Rock Town Fair music festival), and retail/catalog work.
Executive Vice President/Managing Director - Creative
Recruited to partner with ECD to manage and develop work for IBM EMEA. Took over IBM Global Solutions for a Small Planet campaign and extended it creatively, strategically, and geographically.
ASSOCIATE CREATIVE DIRECTOR/COPYWRITER
COPYWRITER
Hired to work on BMW. Earned a quick promotion and trusted position as the youngest member of powerful new business team that won $300 million in new business in two years. Authored account-winning campaigns for MasterCard, Burger King, Epson Printers.
PRODUCTION
COMMITTEE/LA
Established creative department at multi-disciplinary production studio. Developed creative and brand strategies for direct-to-client advertising projects. Led new business efforts resulting in 40% annual growth. Won key $12 million media and creative project for millennial-focused on-line shopping site, Hollar.com.
Director/Creative Director
HARVEST FILMS
Directed award-winning commercials, web films, and content for clients including AT&T, Discover Card, Sears, and numerous others.
Commercial Director
RSA FILMS
Directed award-winning multi-media campaigns for brands including Rozerem, ESPN, Motorola, and Coors, as well as short films and branded content.
Commercial Director
Freelance
DEUTSCH/LA
Volkswagen: Originated new VW retail campaign. Wrote and produced long format brand & event videos
FREELANCE
CREATIVE DIRECTOR/COPYWRITER
BRANDS
& news
Awards
PRESS
